Insiders will get a serious glimpse at an. Amazon placed one of the first and largest bets on the Internet. 'The Everything Store' does offer absorbing management insights, and any businessperson will go to school on Bezos well-documented negotiation tactics. Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionised manufacturing. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. Though started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. riveting' The Times The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever. Founded in 1995 as an online bookstore, has expended over the years to offer the Earth’s Biggest Selection of products available, including (among others) music, movies, electronics and household goods 1. **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian 'A masterclass in deeply researched investigative financial journalism.
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